Printed annually by the Swedish home furnishing retailer, IKEA catalogue or IKEA catalog (in US) is a popular mail-order catalogue . It was introduced first in Swedish language in 1951 and each summer, it is published in 55 different editions, 27 languages for 37 countries .
The catalogue is used as the main marketing tool of the retail giant, consuming 70% of the company’s yearly marketing budget . The catalogue, published roughly around 175 million copies around the world.
Circulated around the stores or by mail, by household who have ordered IKEA catalogue for themselves, the IKEA Catalogue contains over 300 pages and about 12,000 products .
Most of the IKEA catalogues were produced by AB communications in Sweden where the original IKEA store and where IKEA Communications operates the largest photo studio .
IKEA catalogue is the number one source for affordable and stylish products for the home and office to include . From IKEA catalogue were brochures that are made specifically for Kitchen, Wardrobe, TV Media and Storage and Sofa’s.
Simplicity is what IKEA catalogues differs from others . In the first visit, people can understand what to do in the catalogue. The opportunity to choose the one you liked the most makes it more attractive for the clients .
Online IKEA catalogue is also available aside from the stores and home owners. It has same features and designs from the usual brochure and made it attractively handy. ï¿½
The more people see the products, the more it looks attractive, the more they will like and make a purchase for them, and the higher the possibility of becoming regular clients of the company .
Novelty comes in with the IKEA catalogue . People has already been accustomed to using recently invented goods to belong into one of the few modernized in the society
The goods are much appreciated in a well-defined catalogue and people will visit the company . IKEA present the goods as well as their services through the catalogue to help the company promote its production by including their structure, designs and prices .